Inspire Travelers. Drive Bookings.
We create scroll-stopping Facebook and Instagram ad campaigns that put your property or tour experience in front of the right travelers — turning social scrollers into confirmed bookings.
Sound Familiar?
Organic reach on Facebook and Instagram is nearly zero for business pages
Boosted posts waste money with no targeting or conversion tracking
You cannot track which social ads actually drive bookings
Seasonal demand swings make ad budgets unpredictable
Meta Ads Capabilities
Full-Funnel Campaign Architecture
Awareness, consideration, and conversion campaigns working together — from inspiring wanderlust to closing bookings.
Advantage+ Dynamic Ads
Automatically show the most relevant rooms, tours, or packages to each user based on their browsing behavior and interests.
Reels & Story Ad Formats
Short-form video ads optimized for Instagram Reels and Stories — the highest-engagement placements for travel content.
Lookalike Audience Targeting
We build audiences that mirror your best customers — reaching travelers most likely to book based on data from your past guests.
Meta Pixel & Conversions API
Full tracking setup so every booking, enquiry, and form submission is attributed back to the exact ad that drove it.
Creative Production & Testing
We produce and test multiple ad creatives — images, carousels, videos — to find what resonates with your target travelers.
How We Deliver Results
Discovery & Audience Mapping
Understand your ideal guest, map their journey, and identify the audiences most likely to book.
Technical Setup & Creative
Install Pixel, configure Conversions API, create ad creatives, and build campaign structure.
Campaign Launch
Launch full-funnel campaigns with daily monitoring, budget allocation, and creative rotation.
Reporting & Scaling
Weekly performance reports. Scale winning audiences and creatives. Pause underperformers. Maximize ROAS.
Results That Matter
Frequently Asked Questions
Should I run ads on Facebook or Instagram?
We recommend running on both platforms simultaneously. Meta's algorithm automatically distributes budget to whichever platform performs better. For travel, Instagram typically drives more engagement while Facebook drives more direct bookings.
Why do boosted posts not work?
Boosted posts use limited targeting, have no conversion optimization, and cannot track bookings. Proper Meta Ads campaigns use custom audiences, conversion-focused bidding, and full-funnel tracking — delivering 3-5x better results.
How much should I spend on Meta Ads?
We recommend starting with Rs 25,000-50,000/month for Meta Ads. This gives enough budget to test multiple audiences and creatives. Most clients scale to Rs 1-3 lakh/month once we identify winning campaigns.
What ad formats work best for travel?
Carousel ads for showcasing multiple rooms or destinations, Reels for immersive experiences, collection ads for package browsing, and lead forms for quick enquiries. We test all formats and double down on winners.
Ready to Get Started With Meta Ads?
Book a free strategy call. We'll audit your current setup and show you the growth opportunities.