Turn Searches Into Bookings
We build and manage Google Ads campaigns specifically for travel businesses — targeting high-intent travelers at the exact moment they search for accommodation, tours, or destinations.
Sound Familiar?
Wasting budget on irrelevant clicks that never convert to bookings
Over-reliance on OTAs eating 15-25% commissions on every booking
No conversion tracking — you have no idea which ads drive revenue
Competitors are outbidding you on your own brand and destination keywords
Google Ads Capabilities
Search Campaigns for Travel Keywords
We target high-intent keywords like 'luxury resort in Goa' or 'Sikkim tour packages' — reaching travelers actively planning trips.
Performance Max for Cross-Channel Reach
Automated campaigns across Search, Display, YouTube, Gmail & Maps — maximizing bookings from every Google touchpoint.
Google Hotel Ads Integration
Direct integration with your booking engine to show real-time rates and availability in Google Hotel search results.
Remarketing to Past Visitors
Bring back visitors who browsed your property or tour pages but didn't book — with tailored ads across the Google network.
Negative Keyword Optimization
Continuous refinement to eliminate wasted spend on irrelevant searches — ensuring every click has booking intent.
Landing Page Alignment
We ensure your ad messaging matches the landing page experience — improving Quality Score and lowering cost per click.
How We Deliver Results
Audit & Research
Deep dive into your current campaigns, competitor landscape, and keyword opportunities specific to your travel niche.
Campaign Architecture
Build a structured campaign setup with tight ad groups, compelling ad copy, and conversion tracking configured correctly.
Launch & Optimize
Go live with campaigns and optimize weekly — adjusting bids, testing ad variations, and scaling what works.
Report & Scale
Transparent reporting on bookings, ROAS, and cost per acquisition. Scale winning campaigns for maximum growth.
Results That Matter
Frequently Asked Questions
How much budget do I need for Google Ads?
We recommend a minimum of Rs 30,000/month for Google Ads to gather enough data for optimization. Most travel businesses see best results at Rs 75,000-2,00,000/month, where we can run multiple campaign types and A/B test effectively.
How long before I see results from Google Ads?
You will start seeing clicks and enquiries within the first week. However, meaningful optimization takes 4-6 weeks as we gather conversion data, refine keywords, and improve Quality Scores for lower costs.
Can Google Ads reduce my dependence on OTAs?
Yes — this is one of the biggest wins. By driving direct bookings through Google Ads, you avoid the 15-25% OTA commission. Most of our hotel clients reduce OTA dependency by 30-50% within 6 months.
What types of Google Ads work best for tourism?
Search Ads for high-intent keywords, Performance Max for broad reach, Google Hotel Ads for rate comparison, and remarketing for visitors who did not book. We typically run a combination based on your business type.
Ready to Get Started With Google Ads?
Book a free strategy call. We'll audit your current setup and show you the growth opportunities.