Frequently Asked Questions
Everything you need to know about working with Adridex.
General
Adridex runs paid ads and builds websites for travel businesses. We manage Google Ads, Meta (Facebook and Instagram) Ads and YouTube Ads, and build landing pages and websites for tour operators, hotels, homestays and travel agencies. Everything we do is measured in enquiries and bookings, not likes or clicks.
Because we only work with travel businesses. We know how travellers plan a trip, when demand peaks in the hills and in the plains, how much OTAs eat into your margin, and why so many bookings in India still close on WhatsApp. A general agency has to learn all of this on your budget.
Adridex is based in Gangtok, Sikkim, and also works out of Siliguri, West Bengal. We work with travel businesses across India and abroad online, and meet clients in person around Sikkim, Darjeeling and North Bengal.
Pricing & Contracts
Ad management starts from ₹10,000 a month, depending on the platforms and the amount of work involved. Your ad budget is separate and is paid directly to Google or Meta. For most tour operators and hotels we suggest at least ₹12,000–15,000 a month in ad spend, so there is enough data to learn what works.
No. We work month to month, with 30 days' notice if you want to stop. If the results aren't there, you shouldn't be locked in.
Sometimes. If your ad account needs to be rebuilt or your tracking set up from scratch, there may be a one-time setup fee. We tell you the exact amount on the strategy call, before you commit to anything.
Results & Timeline
Most clients see their first enquiries within one to two weeks. Campaigns usually settle into steady results after four to eight weeks, once there is enough data to cut what isn't working and put more money behind what is.
That depends on your destination, season, budget and how quickly your team replies to enquiries. What you can expect from us is clear targets agreed at the start, and monthly reports on cost per enquiry and bookings, so you can see exactly what your ad spend is bringing in. We share examples from similar travel businesses on the strategy call.
No honest agency can guarantee numbers, because results depend on season, competition and your pricing. What we do guarantee is transparency: you own your ad accounts, you see every rupee spent, and you get regular reports in plain language.
Working Together
Book a free 30-minute strategy call from our contact page, or call us. We look at your current ads and website, agree on goals and send you a plan. If it's a good fit, campaigns can usually go live within a week.
Access to your Google Ads and Meta ad accounts (or we create new ones in your name), access to your website or analytics, details of your tours, rooms or packages, and your target months and budget. We take care of the rest.
You get a short update every week and a full report every month. You can reach us on WhatsApp or by phone during working hours, and we go through the results with you on a call once a month.
Still have questions?
Book a free strategy call and we'll answer all your questions personally.
Contact Us →