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Tourism Marketing Insights

Actionable strategies to grow bookings through performance marketing.

Google Ads for Hotels: A Complete Guide to Driving Direct Bookings

“OTAs take 15-25% commission on every booking. Google Ads lets you drive direct bookings at a fraction of that cost — with ROAS of 5-10x for well-optim...”

Anjana Sharma15 Mar 2026

Google Ads4 min read

How Much Should a Tour Operator in Sikkim Spend on Google Ads?

“Instead of asking what everyone else spends, ask how much you can afford to pay for one booking.”

Anjana Sharma30 Sept 2026

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